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Free pre-registration of new Giving-Domains

The ICANN process of introducing new Top Level Domains is progressing.

The Giving-Domain is an optimal domain for all non-profit organizations and all companies that want to present their social commitment on a special website with a particularly memorable domain.

The Giving-Domain is a new TLD for mission-driven organizations from around the world that want to build their online presence. The Giving-Domain is a dedicated space where both for-profit and non-profit entities can showcase specific fundraising efforts and other ways they are giving back. As the newest addition to the .ORG family of domains, the Giving-Domain further empowers mission-driven organizations to engage with their communities and advance positive change in the world.

The Giving-Domain TLD allows interested parties to clearly and immediately signal to audiences that the website belongs to a mission-driven organization working to change the world. These customers can include, but are not limited to:

Corporations with a commitment to CSR

For-profit companies whose primary purpose is to drive revenue, but want to highlight the work they do in their community

Non-profit organizations of all sizes

Organizations with a mission to drive a direct impact on society rather than generating profit. These could include but are not limited to political organizations, schools, business associations, churches, and social clubs.

Established and New Social Enterprises: Businesses with specific social objectives that serve their primary purpose

The Giving-Domain can be used as a non-profit or mission-driven organization’ s online home to clearly communicate their specific purpose.

Websites for Specific Initiatives and Campaigns

Corporations and non-profit organizations can secure a Giving-Domain for campaign-specific websites, fundraising initiatives, advocacy efforts, or volunteermanagement.

In our increasingly digital world, registering a domain name can be competitive.

If an organization’s desired name is already taken on some of the larger top level domains, like . ORG, the newly expanded .ORG family of domains, including the Giving-Domain, offers non-profit organizations and companies more options to secure their top-choice domain name.

Defensive Registration

Non-profit and for-profit organizations looking to defend their trademark and brand name can secure domain names across the . ORG family of domains —including the Giving-Domain— to prevent other entities from registering a similar-sounding website in the future.

A Giving-Domain is a new TLD for mission-driven organizations across the globe that want to clearly signal their organization’s commitment to making a difference in the world. The Giving-Domain is a good fit for both non-profits and corporations with a commitment to CSR work that want to highlight how they are giving back. As part of the .ORG family of domains, the Giving-Domain further empowers mission-driven organizations to engage with their communities and advance positive change. The Giving-Domain can also provide a great option for all organizations that are looking to showcase specific fundraising efforts.

The following phases of the introduction are planned:

• December 20, 2022 to January 20, 2022 - Landrush Period
• January 20, 2023 - General Availability

In all application phases, a standard Giving-Domain costs 59 US-Dollar/year.

In principle, anyone can register Giving-Domains. Registration is unlimited. However, there are conditions for registering Giving-Domains during the Landrush Period:

"As a condition to registering a domain name in the .GIVING during Landrush (December 20, 2022 through January 20, 2023), you agree that by registering your domain name, you represent and warrant that :
(a) you currently use one of Blackbaud's digital giving solutions or will evaluate the free Giving Checkout™ solution offered by JustGiving from Blackbaud available at this link
(b) you acknowledge and agree that the registry or the registrar can cancel the registration of the domain name if your warranty is found to be untrue, incomplete, incorrect, or misleading."

The relationship between a better ranking in search engines and new top-level domains has already been proven in a study of Searchmetrics for .berlin domains. Websites with .berlin domains often rank better with regional searches in Google than sites with .de domains and .com domains.

"In 42% of searches, .berlin domains rank better locally."

Another study by Total Websites in Houston shows that the results of the Searchmetrics study are in principle applicable to all new TLDs, including e.g. new Farm-Domains. Total Websites notes that Google sees the domain extensions of new TLDs as an important criterion for the evaluation of a domain and, therefore, concludes that:

"It's clear that the new top-level domains improve the ranking in search engines."

We provide a couple hundreds new top level domains for pre-registration. You can choose which domains you would like using our lists. Click on the link to go to the order page of the most important New Top Level domains or search at the alphabetical list of the New Top Level Domains. You can also use our search engine to browse.

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By clicking at the button, you confirm a free, but binding pre-registration of (a) New Top Level Domain (s), which will cost at succesful registration 59 US-Dollars/domain and year and that you have read and accepted Farm Conditions, Registrants Rights and Responsibilities, the Uniform Domain Name Dispute Resolution Policy and the policies of the registry.

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